Project Overview:

Denied the the city, NCCM's billboards were rejected. But we refused to be silenced. In the face of rejection, we stand firm. The voices of the voiceless children will not be silenced. We put together this powerful campaign for the National Council of Canadian Muslims to amplify their advocacy work.

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Results:

1. Enhanced Brand Awareness: The guerrilla marketing campaign generates buzz and curiosity, increasing recognition of the advocacy group's brand among the target audience and beyond.
2. Surge in Social Media Followers: The unconventional and attention-grabbing tactics attract new followers to the advocacy group's social media platforms, expanding its online community and engagement.
3. Viral Reach: The campaign's creative and shareable elements lead to widespread dissemination across social media channels and beyond, reaching audiences far beyond the initial target demographic.
4. Increased Donations: The heightened visibility and engagement generated by the guerrilla marketing campaign inspire supporters to take action, resulting in a boost in donations to the advocacy group's cause.
5. Amplified Advocacy: The campaign sparks conversations and mobilizes supporters to actively advocate for the cause, leading to a surge in participation in events, petitions, and other advocacy efforts.