Project Overview:

For over 25 years, Al-Karam Sweets has delighted customers as North America’s premier sweets destination, hand crafting traditional sweets with locally sourced ingredients. In a bid to evolve while honoring tradition, Al Karam sought to give their menu a modern twist without compromising on the essence of their time-honored sweets.

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Objectives:

1. Infuse a modern twist into the presentation of traditional sweets.
2. Highlight the freshness and quality of each menu item through photography.
3. Photograph a comprehensive selection of over 60 menu items.
4. Create visually appealing images suitable for the online shop to enhance customer engagement and sales.
5. Craft enticing copy for each menu item description to drive interest ensuring that the unique qualities and flavours of each sweet are effectively communicated to potential customers.
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Results:

By embracing innovation while staying true to their roots, Al Karam Sweets achieved the perfect blend of tradition and modernity in their menu revamp project. With a renewed focus on delivering exceptional taste experiences, Al Karam continues to be the go-to destination for those seeking the authentic flavors of South Asian delicacies in North America.